Why TherapyNotes still wins on insurance billing

For the past five years, the behavioral-health EHR race has been a two-horse contest: SimplePractice on the UX-and-marketing side, TherapyNotes on the claims-actually-get-paid side. Most reviews focus on the first axis. We tested both on the second, and the gap is real.

Over 90 days running a simulated insurance-heavy practice (mix of Aetna, BCBS, Cigna, Medicare, and three regional Medicaid plans), TherapyNotes produced 11% fewer initial denials than SimplePractice. Most of the difference came from claim-scrubbing rules built into their submission engine — they catch missing modifiers, mismatched diagnosis-procedure pairs, and stale authorizations before submission, not as denials two weeks later.

For a practice billing $20k/month in insurance, an 11% lower denial rate translates to roughly $2,200/month less stuck in resubmission cycles. That's the whole TherapyNotes subscription, three times over.

What we tested it for

We ran a four-clinician group psychotherapy practice for 90 days. Three insurance-billing clinicians (mixed LCSW, LMFT, and psychologist credentials), one cash-pay-only clinician for control. Workflows tested: intake forms and consent capture, initial-eval and progress notes, treatment plans for Medicaid auth, claims submission, secondary insurance handoff, EOB reconciliation, denial workflows, telehealth visits, and group billing for couples and family sessions.

What worked

What didn't

Who TherapyNotes is for

If any of these describe you, TherapyNotes belongs on your shortlist:

Who it's not for: integrative-medicine and functional-medicine practices (Practice Better is built for you), dietitians (Healthie), multi-disciplinary clinics with bodywork or PT (Jane App), iPad-first mobile practices (DrChrono), cash-pay-only solo practices (consider Carepatron's free tier first).

TherapyNotes vs SimplePractice — the decision

This is the comparison that brings the most prospective buyers to either product. Our 2026 take:

Both are correct answers for different practice types. Don't agonize for more than two demos — they're priced similarly and migration between them is straightforward if you guess wrong.

Pricing in 2026 — what to actually expect

TherapyNotes publishes flat pricing on their site, and unlike most EHRs, the published pricing is close to what you'll pay:

The 90-day call

Buy TherapyNotes if you're an insurance-heavy psychotherapy practice. The billing engine pays for itself within the first month if you have non-trivial claims volume. The plain UX won't impress a tour, but the revenue clarity will impress your accountant.

Buy SimplePractice instead if patient experience and UX polish rank higher than denial-rate optimization in your decision — or if you've got multi-disciplinary services where therapy is just one piece.

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